My work
Where Creativity Meets Impact
In this portfolio, I’m thrilled to present a curated selection of projects that showcase my expertise in crafting compelling narratives and driving impactful digital strategies. Each project is a testament to my commitment to elevating brands through strategic thinking and creative execution.
01
Community Building
In a bold move, we brought the renowned British initiative, Veganuary, to Bulgaria through an electrifying campaign led by the brand Zelen.bg. With the challenge of introducing the vegan lifestyle to an uncharted audience, we went all out.
Veganuary 2022 wasn't just a campaign; it was a movement, proving that when you combine innovation and passion you create ripples that last far beyond the campaign's end.
1. Comprehensive Social Media Campaign
Unleashed a dynamic social media storm with engaging posts, sparking curiosity and rallying a community of potential vegans.
2. Influencer Collaboration
Challenged influencers to join the campaign and amplify our reach, leveraging their influence to spread the Veganuary fever across diverse audiences.
3. Content Creation and Promotion
Ignited excitement with a content explosion—recipes, blogs, and videos—fueling the movement and making Veganuary an irresistible challenge.
1. Community Building Success
Established a thriving online community around the Veganuary challenge, fostering conversations and creating a supportive space for individuals exploring the vegan lifestyle.
2. Substantial Revenue Increase
Zelen’s revenue soared by an astonishing 26%, a testament to the irresistible allure of Veganuary during the lowest month in the year.
3. Pioneer Effect
Sparked a movement that rippled through time, as brands across Bulgaria joined the Veganuary challenge the following year, turning our campaign into a pioneering success story.
02
Multi Channel Christmas Campaign
In a methodical execution of seasonal marketing, Zelen, the organic online store, implemented a 4-week Christmas campaign utilizing social media as an advent calendar, systematically revealing planned surprises.
Zelen's Organic Christmas initiative surpassed the typical attributes of a campaign, evolving into a carefully structured event that not only engaged audiences but also facilitated meaningful collaborations. It transformed each interaction into a purposeful celebration.
1. Advent Calendar Posting Plan:
Crafted an advent calendar on Instagram and Facebook, delivering daily delights—from beautiful Christmas recipes to DIY decorations, playlists, books and movies recommendations, promotions, and more.
2. Influencer Collaboration
Collaborated with recognized influencers and bloggers to enhance the campaign’s reach. Leveraging their influence, these individuals contributed to the festive content, making each surprise a valuable and joyful addition to the campaign.
3. Strategic Partnership
Teamed up with a renowned Bulgarian brand specializing in kitchen appliances and home décor, elevating Zelen’s brand positioning and creating a synergy of organic delights.
1. New Contacts Bonanza:
Acquired 3000 new contacts, effectively expanding Zelen’s community and promoting the benefits of organic living.
2. Christmas Purchases Galore:
Achieved 770 Christmas purchases, indicating successful content curation and promotions that inspired customers to choose organic options for their holiday menus.
3. Instagram Engagement Magic:
Realized a noteworthy 10% engagement rate on Instagram, demonstrating the effectiveness of the advent calendar approach and its ability to captivate the audience.
4. ROAS Brilliance:
Showcased a substantial 5x ROAS, underscoring the campaign’s dual success in both delighting the audience and generating meaningful returns.
03
Professional Social Media Management
In a pursuit of effective social media management, my client - a holistic recruitment agency attained significant success in strategically positioning the brand and engaging followers. Over the span of a year and through a thoughtfully curated series of nearly 100 posts, the social media strategy left a substantial impact on the presence of the agency.
This social media management success narrative extends beyond numerical achievements. It encapsulates the commitment to establishing an online presence, fostering meaningful engagement, and showcasing unparalleled expertise in the dynamic realm of holistic recruitment and coaching.
1. Strategic Content Curation
Developed valuable, industry-specific content showcasing the agency’s expertise. This approach positioned us as a professional authority in the international recruitment and coaching landscape.
2. Expertise Amplification
Amplified the agency’s industry knowledge through informative articles, insights, and thought leadership content, establishing a reputation as a reliable resource in the recruitment domain.
1. Impressive Page Views
Accumulated over 4000 page views, indicating robust engagement and a growing interest in our content.
2. Unique Visitor Surge
Attracted 2500 unique visitors, showcasing an expanding audience intrigued by our international recruitment offerings.
3. Organic Follower Growth
Cultivated a dedicated community with 1000 new organic followers, reflecting the ability to authentically connect with individuals seeking global career opportunities and development.
Services
What I do
01
Copywriting
Specialized in crafting impactful stories for blogs, websites, social media channels, email markering and others. Let the words reveal your brand.
What to expect?
• Engaged audience with your captivating and persuasive copy that tells your brand story effectively.
• Tailored website, marketing materials, and communications for maximum impact and increased conversion rates.
02
Social Media Management
Elevating your online presence with strategic planning, engaging content, and audience interaction. Let's shape your digital narrative.
What to expect?
• Established and maintained consistent and impactful presence on various social media platforms.
• Meaningful connections with your audience, followers turned into loyal advocates for your brand.
• Visually appealing and shareable content that reflects your brand personality and drives engagement.
03
Digital Marketing Strategy
Tailored plans to amplify your online presence. From branding to SEO, content and analytics, I craft strategies for digital success.
What to expect?
• Comprehensive digital marketing strategies that align with your business goals.
• Data-driven approaches to reach the right audience through various online channels.
• Strategies that are not only effective but also measurable, allowing for continuous optimization and improvement.
Not sure what are the actual needs of your brand?
Your Goal-Driven Creative Business Partner
Whether you have questions, ideas to discuss, or you’re ready to embark on a collaborative journey, I’m here.